The Adhese Gateway is a unique way of optimising ssp (or dsp, or marketplace...) revenue. Currently, publishers struggle to connect to several external providers using client-side header bidding setups that offer a difficult, non-configurable and somewhat slow way to optimise revenue. True direct real-time sales with an accurate bid per impression in competition with several markets is difficult to non-existing. This means a potential loss of revenue since not every space will necessarily achieve the maximum market value per visitor, context and/or point in time. It also means sending way too many requests and data to every external player, every single time.
Gateway offers a solution by connecting server-side to several partnering ssp’s. Once the connection to Gateway is made, all other communication with the external markets is server-side, simultaneous and controlled by predefined rules. It is secure, real-time, flexible and most of all: designed to keep you in control.
Gateway is now server-side connected with Rubicon, Improve Digital and Pubmatic - offering a unique way to tap into their inventory while remaining in control.
As a first, Gateway now boosts a unique connection with SpotX, offering server-side solutions for video inventory. More video SSPs to follow.
Read more on our quest for transparent header bidding solutions here.
Contact us for more info or to get connected.