Mediafin relies on Adhese technology for native advertising

Mediafin, publisher of financial newspapers De Tijd and l’Echo, uses Adhese technology to schedule and deliver its native advertising and content marketing efforts across its online channels. By doing so Mediafin streamlines and optimises the publication of such content. Furthermore, the Adhese platform enables Mediafin to give its customers in-depth reports on performance of each campaign.

Content Republic, the team of media experts and content marketers within Mediafin, uses Adhese technology to deliver its native campaigns. Content marketing and native advertising, where governments, organisations and companies spread tailor-made content across Mediafins channels (like De Tijd, l’Echo, De Belegger, l’Investisseur, Netto, Sabato, Beurswijzer and Mon Argent) is becoming increasingly more popular.

Through the Adhese platform Content Republic can easily plan, publish and monitor these campaigns, while automatizing, streamlining and optimizing the processes involved. Advanced targeting options and in-depth reports on running and past campaigns are also included.

Dirk Vandekerckhove, Business Manager at Content Republic: “Thanks to Adhese we can offer even better services to our clients. By dynamically planning their campaigns we are now able to offer them even improved visibility based on context, target audience or time period. The detailed, real-time reports about reach and engagement allow us to optimise campaigns when needed. This way we are able to offer full transparency about campaign performance. Choosing Adhese allows us to be more flexible and thus more efficient.

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