Locate and Target

Locate and Target your audience.

Adhese Regio allows advertisers and publishers to show ads based on the visitor's actual location. This location is as detailed as possible with today's technology and is continuously updated.

Adhese can target on country, region and city/town for every visitor, and offers inventory forecasts for all countries, regions and cities.

Regional targeting can be combined with all other targeting possibilities and is managed through a full self-service and secured webbased interface.

Work-on.nl, a real-world example

Work-on.nl, a Dutch student job service, is constantly looking for students in specific locations through short-term job offers.

Besides classical offline channels, they also use Adhese services to distribute regionally targeted ads on a network of blogs and small websites.

Each ad is booked through an easy interface by simply selecting a radius around a city in Holland. Once the campaign is launched online, Adhese will check the IP address of each user and determine if it is within the radius that was set for this campaign.

Combined with frequency capping, ads are only exposed to selected users, giving them a limited number of opportunities to click.

This results in a good click rate and a precisely controlled budget for work-on.

The online interface offers continuous report updates and allows work-on to take the ad offline as soon as enough candidates have been found for an open position.