Adhese Track
Tracking and optimization
Track users who see an ad, track user who click on an ad, track users on your website and optimize your campaigns.
Adhese Track is a set of tools especially designed for tracking and optimizing complete campaigns.
We start tracking as soon as the first ad of a campaign is served, and keep tracking until the visitor finally buys your product.
During and after each campaign, the continuous analysis of your campaign is available online and can be used to automatically optimize a running campaign.
Reports can be queried on individual ads, websites, context, ad formats, moments in a day, geographical location of a user, exposure frequency and more. Each of these parameters can be combined to create a custom report.
Track analysis will give you an insight on the performance of all your running campaigns, as well as on the effectiveness of a campaign website in converting leads into customers.
Adhese Track is completely manageable through an easy online interface.
You can setup an unlimited number of tags for both campaign and post-click tracking.
Tags are available in common formats, to simplify integration with publishers or 3rd party servers.
Reporting can also be accessed through the Adhese API.
Jobat Multichannel Reporting
Jobat, a Belgian recruiting website, distributes job offers through many different partner websites.
These ads show different jobs, specifically selected for each partner website.
Adhese Track is used to track and report on each job that was shown and clicked on.
By tracking each individual ad up to its destination page, Jobat is able to send customized and individual reports to their clients, giving them a better insight in the performance of their job offers.
Detailed internal reports on the performance of the different partner websites are also available, giving Jobat direct access to each ad and group of ads.
Eventually, Jobat is able to publish a general report on the performance of their Multichannel product, to attract new advertisers to take part.