Adhese knows Market Standards

Different campaign types

Adhese supports all common standard sales terms. CPM (cost per mille), PPC (pay per click), CPL (cost per lead), per hour, per week, etc.

Capping

Adhese supports capping. Frequency capping is often cited as a way to avoid banner burnout. CAP2 for example means that one contact gets a maximum of two impressions of the same ad.

Different formats

Adhese supports the IAB standard ad formats (leaderboard, IMU, standard skyscraper, large skyscraper). Customers can easily add their own formats.

Different filetypes

Adhese supports all existing media formats, rich media and static content.

Adhese offers hosting for bandwidth intensive types (video).

Users can easily add custom formats to the inventory. Each creative is checked for validity the moment it is uploaded.

Forecasting

Through its own page and visitor tracking system, Adhese offers very precise inventory forecasting and optimal use of the available media space.

These forecasting numbers are calculated on a daily basis, to give the customer an estimation that is as close as possible to the actual ad space.

Adhese automatically calculates the available budget, resulting in a detailed price.

Overbooking alerts

Adhese warns users when they are overbooking the available ad space. This avoids double bookings and undeliveries and the financial compensations these errors bring with them.

Accountancy

Adhese contains all info to create personalized accountancy.

Existing standard services and file formats allow to connect Adhese with existing accountancy or reporting software.