Single ad position

The most basic situation in online advertising is managing one ad position on one website (online publication). In fig.1 this is illustrated. The ad position on the publication being the pink square.

Multiple positions

A lot of online publications have more than one ad position. Adhese manages these too (fig.2).

Categorize ad positions

To get more out of your advertising space, it is interesting that different pages of your online publication can be divided into groups that can attract different advertisers (fig.3).

For a newspaper these can e.g. be homepage, sports, culture, business, etc. Adhese offers support for this division.

Different publications

Some publishers will want to expand this a little further and manage ad positions divided into different categories over different online publications.

Campaign management

Campaign management is done through the Adhese campaign manager.

An unlimited number of campaigns can be managed by an unlimited number of users. Different users are specified by their role in the advertising workflow. Adhese offers a big variety of roles that can be specied (users that make offers, users that manage ads, users that can access reports, users that manage the planning, etc.)

One or more admins can manage all other users and steps in the workflow.

In the above example, 4 users have been specified. User x who has the rights to manage all the green categories on the different sites. User y who has the rights to manage the ad space on the second site and user z who has the right to manage the pink category on the last site. The admin user is able to manage all positions on all sites.

Traceability

All actions done by the different users are logged and this results in a workflow that is completely traceable.

Divide and conquer

Adhese makes it possible to pass the management of certain amounts of advertising space to a 3rd party.

Agencies can e.g. buy a big amount of impressions and manage them themselves. Read more on this subject on the Adhese Integrate page.