Adhese Integrate
Divide and Conquer
Divide and Conquer your unsold inventory.
One of the most powerful features of Adhese is advanced inventory management.
An Adhese customer can track every available ad-position from his inventory, regardless who is advertising on these positions.
Different partners can be integrated in the workflow, each of them having their specific permissions. Publishers can integrate external advertising networks and different affiliate programs in their workflow while still maintaining full control of each individual ad request.
Sounds complicated? Don't panic, read more below.
A publisher's example
A publisher has an inventory of several million ad requests for sale each day. Through a deal with an external ad network such as Adlink, Hi-media, Beweb, etc..., tags have been placed on the publisher's website and a certain percentage, let's say 20% of this inventory is sold. The remaining 80% of ad requests can be filled up with internal ads, usually a limited number of ads per format, to be manually trafficked by the ad network.
So for generating a portion of the daily revenue, a huge amount of inventory is offered to the network, and the publisher gives up control over his ad inventory completely.
Take the same publisher, now an Adhese customer.
The ad network tags have been replaced by the publisher's personal Adhese tags. The same deal with the ad network still exists, and has been configured in the Adhese adserver.
Following the Adhese configuration, each request can be sent to the ad network, which still has the same opportunities to show its campaigns. The main difference occurs in the unsold inventory. The publisher can actually control each request. He can show his own campaigns before or after the network campaigns, can fill up unsold space with partner ads, affiliate programs and internal ads, all managed through Adhese's easy trafficking interface.
Result
The publishers keeps earning revenue from the ad network, but can generate his own revenue through internal sales, or even make deals with other ad networks, thus making more money from his ad inventory. Unsold inventory is optmized by being able to manage it, independent from any ad network.